Today’s reading is in regards to the organization and network. Nowadays, the banditries of organizations blurred because of the wild spread through internet and social media. According to the theory of our textbook, organizations, probably even as small as a local coffee shop, has become an “open system”. The advantage of this change is that organizations can access more resources, and the operation and management for an organization can be highly improved, while of course, some challenges such as privacy policies and public relationship are also bought about.
If one takes a close look at the attitude to social media use of different organizations, he or she may find that the attitudes are really varied. Some organizations make good use of social media as an effective communication channel and a marketing strategy; some organizations starts catching up and try desperately to integrate themselves with the current frameworks in the new era. However, the others are still hesitated to step their feet into the “new world”.
According to my observation, the reluctances to step out depend on various factors, e.g. the nature of the organization, the technology preference of management, and also the expectation level on social medial. Some organizations feel that they are facing a dilemma regarding the use of social media. Take the settlement service providing non-for-profit organizations as an example, many of them find themselves in a difficult situation. The reasons include: first, their services are information-service natured, and requires a high degree of confidentiality, so the management find risky to skip to the world of social media; secondly, the reputation is critical for the organizations of this nature, and using social media for them is like exposing them under the sunshine. You know, sunshine is beautiful, but sometimes it can be harmful, too.
In my opinion, the main problem they have is that they do not regard themselves as an “open system”. One thing they forget about might be that in this world now, no organization is a closed system any more only because they do not open themselves to the web world. People will comment, twitter, and blog the organizations even though there organizations choose not to show up in the frameworks. If these organization put down their bias, and consider about integrate social media into their management, they can make use of social media in many fields, as the graph shows below: